The strategic role of the Purchasing function continues to grow in importance. Given the importance to purchasing professionals of being able to “read an industry†and gain deep strategic insights, Business Strategy forms a core module within the EIPM Global Executive MBA in Purchasing & Supply Management. As part of this course, Global Executive MBA students are asked to prepare an in-depth industry analysis as a post-module assignment. Industry evaluations are prepared with publically available data and include important industrial trends and industry scenarios. The students are asked to look beyond the short term industry pressures and to take a point of view on where the industry is heading over the next five to ten years. In addition, they are requested to deduce the major challenges and opportunities for the industry, as well as the resulting implications for managers. In this book, the EIPM provides you with an opportunity to examine 21 high-quality industry analyses provided by students studying for an EMBA in Europe and in China. From aged care in China to motorway toll industry in France to telecoms in India, you can learn about the wide spectrum of industry trends that will contribute to the future. A synthesis across these 21 industries provides insights into six industrial mega-trends that are shaping our business world:- 1. Growth markets come of age 2. Firms increasingly competing through ecosystems 3. Growing centrality of customer value 4. Granular and transparent supply chains become a priority 5. Government regulation and intervention on the rise 6. Technical discontinuities set to revolutionize industries