Branded Interactions: Designing Digital Brand Touchpoints

Branded Interactions Designing Digital Brand Touchpoints is a handbook for designers who work at the interface between brand and interactive design. Following the typical design process from analysis to distribution, it presents the relevant tools and methods for interactive branding and design and illustrates them with design patterns and examples. An additional topic addressed by the book is branded services. Service design, which is the designing of digital products and services, is increasingly emerging as a new business field for design and interactive agencies. In a best practices section, the book presents case studies from the practices of globally successful brands.