Power Brands
Book Details
Author(s)Hajo Riesenbeck, Jesko Perrey
PublisherWiley-VCH
ISBN / ASIN3527503900
ISBN-139783527503902
AvailabilityUsually ships in 24 hours
Sales Rank2,037,105
MarketplaceUnited States 🇺🇸
Description
The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
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