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IFLA 99: Education and Research for Marketing and Quality (IFLA Publications)

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Book Details

Author(s)IFLA
ISBN / ASIN359821829X
ISBN-139783598218293
AvailabilityUsually ships in 24 hours
Sales Rank12,043,061
MarketplaceUnited States  🇺🇸

Description

In "Education and Research for Marketing and Quality Management in Libraries" the proceedings of the scientific colloquium held under this title in Quebec City (Canada) are assembled. The colloquium was organized by IFLA's Management and Marketing Section, as a satellite event on the occasion of the IFLA General Conference in Boston (USA) during the same month. The book contains 24 papers: 16 in English, 8 in French and 3 synthesising articles.

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