Analysis of GIS-Software - a GIS software market survey in the business to consumer (B2C) and business to business (B2B) market

Bachelor Thesis aus dem Jahr 2007 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 2,0, Wirtschaftsuniversität Wien (Institut für Wirtschaftsinformatik und BWL), Veranstaltung: Vertiefungskurs VI - Spezialisierung E-Commerce, 4 + 70 Onlinequellen Eintragungen im Literaturverzeichnis, Sprache: Englisch, Anmerkungen: Ziel dieser Arbeit war die Konzipierung eines 'Kriterienkataloges' der qualitative Kriterien bei der Anschaffung von GIS-Desktop Software bewertet und gewichtet. Zentraler praktischer Teil dieser Arbeit war die Evaluierung der Datengrundlage in Form von strukturierten Firmen-Interviews die GIS-Desktop SW im Einsatz haben bzw. GIS-Desktop SW in naher Zukunft anschaffen. , Abstract: This Bachelor thesis deals with geographic information system software in the traditional GIS-Desktop SW range. The idea of this literature work and qualitative field study is to arrange the concept of a 'criteria catalogue' as a decisive base for the acquisition of the market segment‚ 'professional GIS-Desktop SW systems' of Business to Consumer (B2C) and Business to Business enterprise (B2B) serves. A basis for the production of a criterion catalogue was the analysis of the extracts of the GIS-Research study of the company Daratech, Inc from the year 2006 [Dara06]. This criteria catalogue should be developed for Business to consumer (B2C) companies that have this GIS-applications already in use or decide towards this market segment in the close future. For these B2C companies the criterion cata-logue was created in this work and should become an important high-class instrument for future purchase decisions of the market segment‚ 'Professional Desktop GIS-Software' (Prof. Desktop GIS-SW). In accordance to the current scientific literature relating to the 'criteria catalogue' the raw and fine criteria do not to date exist (publicly not accessibly) on the segment 'Prof. Desktop GIS-SW' systems that developed 'criterion catalogue' sum