WEALTH MANAGEMENT IN CHINA: Market Entry Strategies of Foreign Entities

In compliance with the WTO accession requirements, China enabled foreign-funded locally incorporated banks for the first time at the end of 2006 to offer a competitive range of Renminbi-denominated products to Chinese retail clients. Considering the wealth creation fuelled by the unprecedented growth rate of the Chinese economy in the last decades, the Chinese banking market liberalization may be the biggest opportunity international wealth managers will ever face. The author evaluates this opportunity and examines the Chinese wealth management industry in detail through an extensive literature review, through the application of theoretical models and through a survey with leading financial experts. An emphasis is put on the examination of potential market entry strategies of international financial institutions. Reasons will be illustrated as to why the Chinese wealth management market is extremely attractive and what problems foreign entities encounter when entering the market. This book is written for academics and professional managers alike.