Planning Supply Chain Integration Strategies: Perspectives of Supply Chain Integration and Organization peformance

Unlike everbefore Global Markets have become more competitive and Organizations are competing with each other for small product margins. The dynamic changing market environments coupled with severe threat of competition among organizations have resulted in a challenge in managing effective supply chain mechanism. Effective supply chain mechanism is inevitable for organizations which are planning to reduce supply chain costs, flow of material and information in order to secure competitive advantage and improve organizational performance.Environment protection and Sustainable Development should be given high priority and importance in the process of manufacturing products. In the present context Supply Chain Integration plays a vital role in facilitating environment friendly and Quality products . Supply chain Integration at various levels helps the Organization to promptly respond to ever-changing business conditions and customer preferences.