An Investigation Into the Role of Emotional Branding in the Cola Market with Particular Reference to Coca-Cola

Name: An Investigation Into the Role of Emotional Branding in the Cola Market with Particular Reference to Coca-Cola
Author: Miriam Mennen
ISBN: 9783640563821

Author Miriam Mennen

Publisher GRIN Verlag

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Book Details

Author(s) Miriam Mennen

Publisher GRIN Verlag

ISBN / ASIN 3640563824

ISBN-13 9783640563821

Marketplace United States 🇺🇸

An Investigation Into the Role of Emotional Branding in the Cola Market with Particular Reference to Coca-Cola

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