The Bodyshop - An Analysis of the Companys Actions Towards Sustainability
Book Details
Author(s)
Katja Assenmacher
Publisher
GRIN Verlag
ISBN / ASIN
365611711X
ISBN-13
9783656117117
Availability
Usually ships in 24 hours
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
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Description
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: -, Anglia Ruskin University, language: English, abstract: The first store of The Body Shop opened on 26th March 1976 in Brighton, England. Today the company has more than 2,500 stores situated in over 60 countries around the world. In order to enter new markets the company mainly uses franchising to open stores in new business environments. (L'Oreal, 2011, p.69)
