Usage Intention Framework: A Fuzzy Logic Interpretation Of The UTAUT Model

The research reported in this book is based on a strong foundation of Technology Acceptance research, such as the Technology Acceptance Model, which resulted in the development of the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A fuzzy conjoint analysis model for enhancing management decision in the technology adoption domain was implemented as an extension to the UTAUT model. Additionally, a UTAUT-based Usage Intention Framework Model (UIFM) introduced a closed-loop feedback system, facilitating the decision making process during technology deployments.