FMCG Online in India

The very purpose of this research is to help understand the online scenario in India and how Indian FMCG companies (like other US or UK based FMCG companies) do online business selling their products. The research tries to answer below questions: FMCG Online market in India – Brief analysis How to enrich the eCommerce portal? How to improve online service? How to streamline the supply chain processes? How to retain customers trust for their personal information? How to build the online portal brand? The case study of Ocado is included in this research paper to understand successful online grocery business in other part of the world.