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Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches (Contributions to Management Science)

Name: Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches (Contributions to Management Science)
Author: Christine Falkenreck
ISBN: 9783790828115

AuthorChristine Falkenreck

PublisherPhysica

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Book Details

Author(s)Christine Falkenreck

PublisherPhysica

ISBN / ASIN3790828114

ISBN-139783790828115

MarketplaceUnited States 🇺🇸

Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches (Contributions to Management Science)

Book Details

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