Smart Customers and Retail Promotions: Empirical evidence and supply chain implications (Gabler Edition Wissenschaft) (German Edition)
Book Details
Author(s)Julia Freiheit
PublisherDeutscher Universitätsverlag
ISBN / ASIN3824474514
ISBN-139783824474516
AvailabilityUsually ships in 24 hours
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸
Description
The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.
