Post-Merger Integration and the Management of Information and Communication Systems: An analytical framework and its application in tourism (Strategie, Marketing und Informationsmanagement)
Book Details
Author(s)Alexis Papathanassis
PublisherDeutscher Universitätsverlag
ISBN / ASIN3824482452
ISBN-139783824482450
AvailabilityUsually ships in 24 hours
Sales Rank14,816,183
MarketplaceUnited States 🇺🇸
Description
Alexis Papathanassis postulates that ICS ought to be treated as a complex and demanding management process and that it should be acknowledged as a key enabler of merger value realization. The application of his "Post-merger information and communication systems framework" (POMICS) on a real-life post-merger integration situation in a tourism company serves as a validation and as an illustration of the framework's potential value. It also gives valuable insights into some of the key questions facing the entire tourism sector today.
