Strategic Management- New Rules for Old Europe

The European market presents numerous opportunites and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Insitut present the latest findings and trends of their most important research topics. They discuss the prestent state of the art in European mangement, focussing on the areas of marketing & commerce, finance, human rescource management & entreprenurship, as well as European policy.