Customer Integration in Industrial Innovation Projects
Book Details
Author(s)Patricia Sandmeier
PublisherGabler Verlag
ISBN / ASIN383491035X
ISBN-139783834910356
AvailabilityUsually ships in 24 hours
Sales Rank10,819,501
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.
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