Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy) (Volume 2)
Book Details
Publisher
Gabler Verlag
ISBN / ASIN
3834931349
ISBN-13
9783834931344
Availability
In stock. Usually ships within 2 to 3 days.
Sales Rank
#7,115,379
Marketplace
United States 🇺🇸
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Description
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
