Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy) (Volume 2)
Book Details
PublisherGabler Verlag
ISBN / ASIN3834931349
ISBN-139783834931344
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank7,115,379
MarketplaceUnited States 🇺🇸
Description
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
