Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture (Cultural and Media Studies)

This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.