A TQM Model for Commercial Branch Banking Operations: A Recommended Approach for Competitive Advantage

The TQM Model for Commercial Branch Banking Operations, developed by Dr. Hummayoun Naeem, is an original contribution to the body of knowledge having lots of applied aspects. In academic world, the said model has been cited as an independent school of thought. In corporate world, commercial banks may use this approach to develop competitive advantage in the market. Institutions offering financial services may benefit from the proposed model to ensure their future sustainability.