Kethelavia: Promoting and Branding an Original Cartoon using Interactive Website Design

This book offers a resolution about how to promote a cartoon brand by new design idea and digital graphics technique. The underlying research bases on the chinese cartoon market. It shows the problems that chinese cartoon encounters currently? Meanwhile, the book introduces the technique I used in detail when I design the Kethelavia cartoon project. It includes Logo design, UI design,toy design, motion graphics design, interactive website design and Action Script3 coding, etc.