Character Design Now: Effective Characters in Advertising, Promotiona Tools, Packages and more (Japanese Edition)

Characters in design can appeal to a mass audience effectively and can convey an essential message of products or services. The marketing trend of utilizing characters a standard in the world of graphic design. PIE International published Character Design Today in 2008 for showcasing various examples of effective designs using characters. Now in 2014, we present more practical ideas for designers on how to make the most of a character s power. This time, not the characters, but the graphics are featured. This book will act as a great reference for designers and planners.