Regular higher education 12th Five-Year Plan textbook. Economics and Management Professional Textbook Series: Marketing(Chinese Edition)

Paperback. Pub Date: 2012 Pages: 310 Language: Chinese in Publisher: Science Press regular higher education Twelfth Five-Year Plan the good teaching economics and management professional Textbook series: Marketing System elaborate marketing basic principles. activities. strategies and methods. The book is divided into 14 chapters. elaborated on the basis of the necessary theoretical knowledge through case analysis. and application of practical training. knowledge. expand. expand reading and other sectors. focusing on training and developing students' practical abilities. fully embodies the characteristics of the applied undergraduate teaching scientific. innovative and pioneering features. Regular higher education 12th Five-Year Plan good teaching economics and management professional Textbook Series: marketing study clear knowledge structure. system integrity. structured. h...