21st century the classic original economic management textbook library: Principles of Marketing (Asia Edition English 2nd Edition)(Chinese Edition)

Pub Date: 2012 Publisher: China Machine Press 21st century the classic original economic management textbook library: Principles of Marketing (Asia Edition English 2nd Edition) is designed for students and teachers of Asian marketing professional launch a materials. The book is based on a powerful theory: Marketing is the science and art of one to create and manage profitable customer relationships. marketers must be good at management companies inside and outside the partnership. jointly maintain the customer relationship. The book elaborated at the beginning to build profitable customer relationships. and then expand the topics in each chapter. The book also emphasizes three other powerful theory: to build a strong brand and brand equity; marketing the importance of social responsibility; take advantage of the latest technology in the new digital era. The book describes th...