Services Marketing Integrating Customer Focus Across the Firm 6th Edition(Chinese Edition)

Pub Date: 2015-01-01 Pages: 379 Language: Chinese Publisher: Machinery Industry Press classic textbook chapter Renditions: Service Marketing (6th edition of the original book) standard introductory textbook structure and marketing 4P (marketing mix) structure is completely different. the book of quality of service as the core theme of marketing services. and world-renowned research team early ZPB developed service quality gap model as a framework structure and organization. the service marketing system and process customer behavior. expectations. perception. role and strategic enterprise management elements. operations. human resources. with strict logic and clear analysis skillfully blends. Contents Preface About the Author Preface Introduction translator basis of the first part of the service marketing services Chapter 1 1.1 What is the goal of this chapter serving 1.2 Why...