Introduction to Tourism (2nd Edition) (""Eleventh Five-Year"" Key Textbook in Zhejiang Province) (Higher Vocational Education) (Chinese Edition)

This book comprehensively and systematically introduces tourism basic knowledge mainly including tourism development history, tourism activity, tourist, tourism resource, tourism industry, tourism industry and tourism market, tourism effect and tourism sustainable development. This book following project tasks refines learn objective of each project to emphasize applicability and operability; imports teaching suggestion for the convenience of teachers understanding and arrangement for courses; makes teaching direction more clear, definite with highlighted key points. The text is with a lot of information introduction, vivid language, exquisite and profound interpretation for the convenience of students absorption and application for leant knowledge to enlighten students creative thought. This book can be as a textbook of tourism major for higher vocational and professional education, and also can be as a training textbook for relevant personnel of tourism industry.