The Basic Management Science( the 12th five-year planning teaching material of regular higher education of industry and information ) (higher vocational education) (Chinese Edition)

There are totally 10 chapters and the main content includes management introduction, plan, decision, organization, encouragement and communication, control, and basic principle and method of innovation and management. Each chapter, as independent teaching unit, includes teaching target, beginning story, interactive game, learning content, case study, manager value point sharing, recommendation reading, and practice and application. It is suitable not only for higher vocational school teaching material for management and economic majors but also suitable for enterprise managers as reference material.