Micro-channel marketing and operations manual gymnastics(Chinese Edition)

Pub Date: 2014-10-01 Pages: 298 Publisher: University Press micro-channel marketing and operational practical operation manual is a layman's language micro-channel marketing tool. but also a systematic analysis of companies to develop micro-channel marketing strategy guide book. From three levels of progressive approach to resolve the micro-channel marketing and operations. introductory chapter describes what is micro letter. how to register a micro-channel public account. what is the core micro-channel marketing is. how the public account operations. micro-channel user management. policy papers introduced the micro-channel how to develop marketing strategy and planning. methods and techniques of micro-channel marketing misunderstanding of how micro-channel marketing effectiveness assessment and evaluation. practice papers presented traditional industries. Internet companies...