The Curse of the Mogul (Chinese Edition)

Why do the investment of media industry repeatedly fail? What is most important for media industry? Where is Chinese media industrys future? Traditional view claims: Investors should stake all on the media series of products which are likely becoming the big hot most. ""Content first"" can not be shaked. Internet is a new invention that is too wonderful for words, which puts a potential lifeline for the degraded media industry, while globalization gives impetus for the development of media industry, and so on. Author judges the above views respectively in this book. He points out clearly that the real competitive advantage of media industry has only a few sources, namely scale, customer attraction, cost and government protection. The whole size of Chinas media industry in 2013 will surpass 880 billion yuan. Facing with the development of globalization and electronic industry, the operation of Chinas media industry has been to a crossroads: Sticking to traditional model or learning from the foreign media giants? This book only provides a basic framework to people thinking about how to make effective operations in media industry.