Advertising Principles and Practice(Chinese Edition)

Paperback. Pub Date :2014-01-01 Pages: 281 Language: Chinese Publisher: Shanghai University of Finance and Economics Press advertising is a planned art. the presence of advertising sales must serve its purpose. For contemporary campaigns. the advertising is not only a curriculum with art and aesthetics. or a strong operational training courses. However. teaching traditional advertising principles and practices. emphasizing knowledge transfer. contempt combat training problem is very prominent. and therefore can not meet the needs of today's society for applied talents. Advertising Principles and Practice of universities five Marketing professional marketing planning materials excellent teaching team-building achievements textbook series precisely in order to meet the needs of contemporary society. personnel training and preparation. Training objectives Advertising Principles...