Copywriting for Advertising Principles and Techniques (3rd Edition) (Chinese Edition)

The charm of the advertising lies in continual innovation. To adapt to the new situation of the advertising industry, this edition specially upgrades some slightly out-of-date cases, modifies a number of views and adds more new contents in line with the development of new era. Consisting 12 chapters, it chiefly discusses the foothold, creative principles and requirements of the advertising copy, the conception and idea stimulation of advertising copy, etc.