Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity (Sybex)

Web analytics 2.0 is the perfect follow-up to the bestseller web analytics: an hour a day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, flash content and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.