Marketing Channels
Book Details
Author(s)
Anne T. Coughlan
Publisher
Pearson Education
ISBN / ASIN
8131717437
ISBN-13
9788131717431
Sales Rank
#4,894,578
Marketplace
United States 🇺🇸
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Description
Marketing channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference
