Strategic Bidding: A Successful Approach (for IT / Consultancy)

The book, as the name suggests, is all about defining a structured bidding process and discusses how to analyze the key factors that influence the bidding decisions besides building up confidence for a project's successful delivery within the estimated budget. This book presents in the sequential manner, the structured bidding process, key strategic issues, cost factors and leverage points that should be considered while bidding. The book gradually but logically introduces the method of Bid Analysis, Conceptualizing the Solution, Formulating a response strategy and Preparing proposals. A solved case study towards the end of the book represents the concepts in its practical form to help the readers absorb every bit very quickly. In addition, the various models, templates, checklists and norms help the readers in readily adopting the suggested practices and using it in real life situations to their advantage. The Case Study, Checklists, etc. in the book specifically highlight issues related to IT industry, however, the approach depicted in the book would substantially enhance the value of the subject matter to student community as well as practitioners in any industry segments.