Marketing Research
Book Details
Author(s)S.L. Gupta
PublisherExcel Books
ISBN / ASIN8174463453
ISBN-139788174463456
AvailabilityUsually ships in 24 hours
Sales Rank2,807,276
MarketplaceUnited States 🇺🇸
Description
The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for and types of studies and the design of studies. Covers coding, basic analysis and advanced analysis. DLC: Marketing research.
