Customer Relationship Management: Concepts and Application
Book Details
Author(s)
Alok Kumar
Publisher
Wiley India Private Limited
ISBN / ASIN
8177226223
ISBN-13
9788177226225
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
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Description
The book aims to contribute knowledge /experience acquired in crm to the body of work already available. It helps students /practitioners and general management to understand dimensions of crm /relationship marketing) in achieving strategic/ operational
