Empieza con el porqué: Cómo los grandes líderes motivan a actuar (Spanish Edition) / Sinek, Simon

Para Sinek, lo importante no es tanto que es lo que haces como el por que lo haces. Lo esencial es saber por que haces lo que haces, por que existes. Aprender a formular las preguntas adecuadas te permitiran tener una empresa inspiradora, proyectos innovadores y gente comprometida para desarrollarlos. Sinek explica como crear el marco adecuado en una organizacion para conseguir esos propositos. / START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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