Horses Can Fly: Fire up your PR Strategy for Disruptive Markets
Book Details
Author(s)Ajay Sharma
PublisherNotion Press
ISBN / ASIN9352066707
ISBN-139789352066704
AvailabilityUsually ships in 24 hours
Sales Rank99,999,999
CategoryCommunication in management
MarketplaceUnited States 🇺🇸
Description
"Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news.
People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.
To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.
Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media.
People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.
To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.
Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media.
More Books in Communication in management
More Books by Ajay Sharma
