Horses Can Fly: Fire up your PR Strategy for Disruptive Markets
Book Details
Author(s)
Ajay Sharma
Publisher
Notion Press
ISBN / ASIN
9352066707
ISBN-13
9789352066704
Availability
Usually ships in 24 hours
Sales Rank
#99,999,999
Category
Communication in management
Marketplace
United States 🇺🇸
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Description
"Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news.
People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.
To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.
Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media.
People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.
To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.
Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media.
