Advertising & Sales Management
69.75
USD
Book Details
Author(s)
Amit Arora, Sweata Verma
Publisher
Wisdom Press
ISBN / ASIN
9382036083
ISBN-13
9789382036081
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
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Description
This book represent a wide array of approaches to studying the relationship between advertising and sales. The chapters include both theoretical and empirical approaches and cover a broad spectrum of views about this relationship.
