This book provides holistic, experience based framework of Managerial Economics and covers the syllabus prescribed by the Technical Universities of all States in India. It incorporates very lucidly the Micro, Macro, and Decision science tools, the knowledge of which is essential for the business managers of today. Covers the course contents specified by the Indian universities and prominent business schools for the country. Includes Chapters on demand analysis, demand forecasting including prediction and projection, consumer's behaviour, Cost & Production Analysis Pricing under various market structures, Investment decision under Risk & Uncertaintly, NI & Its Determination in closed & open economies, Balance of payments, inflation, Business cycle theories & Monetarty fiscal policies.