Persuasion Mastery: 500 Practical Lessons in the Psychology of Sales

The REAL Psychology of Persuasion Sourcebook!

Everyone needs to read this encyclopedia of persuasion. It gives you the combined wisdom of a panel of sales professionals and psychological consultants.

It is written from a sales perspective, but applies to all of life. This book explains each persuasion skill in a small fraction of the time most training programs require. There is no wearisome padding or long-winded story-telling, only practical information. The examples are refreshingly real-world.

The author is an enthusiastic and successful life insurance salesman, sharing his experiences and hard-earned lessons.