SWOT Balanced Scorecard (Indonesian Edition)

Synopsis: The business world’s most currently used measurement tool is the SWOT Analysis and Balanced Scorecard. Freddy Rangkuti combines the two popular models into a new strength that will have powerful impact on strategy and company’s performance. The use of these two measurement tools in synergy will produce speed and ease in monitoring the flow of a business. In this book, the readers will not only learn theory, but also invited to instantly implement SWOT Balanced Scorecard. This book makes SWOT Balanced Scorecard to be grounded with various study cases so even novice readers can easily follow them. You will find various types of questionnaires, such as SWOT Balanced Scorecard Development Tool research questionnaires, OCAI questionnaires, SWOT research questionnaires, and study cases of measuring risk. You will be guided to translate corporate vision, mission, strategy and corporate into a set of the right measuring tools. All measurements are comprehensively compiled and integrated with its strategic objectives, target, and Key Performance Indicators. (http://www.gramediainternational.com/book/detail/9789792270037)