Electronic Commerce and Supply Chain Management

This book is the core text for CIMNET?s course, E-Commerce and Supply Chain Management. It is aimed at providing readers, including business and marketing professionals. with an understanding of business integration as well as the role of technology in the delivery of customer value in the area of goods and services. Given the rapid developmental changes in the industry, it also focuses on the fundamental concepts and operational aspects of e-commerce and supply chain management. It is hoped that readers will have a holistic understanding of using technology in end-to-end business processes by the end of the book.