Mr & Mrs Asia

Asia s extensive middle class is driving changes in consumer spending throughout the region and globally, as well being a significant force in economic and societal change. Yet, until now, there has been no comprehensive, reliable study of what drives this increasingly influential demographic.

Mr & Mrs Asia, a glossy, full-colour, 160-page CLSA Book filled with photos, charts, analysis and individual family snapshots, is based on the fascinating results of the most extensive survey ever conducted in the region. Over 12 weeks in mid-2007, we undertook detailed interviews with more than 35,000 families and individuals across the region's 11 leading economies: China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan and Thailand. Our interpretive analysis of their financial matters, consumption patterns and lifestyles forms the basis of Mr & Mrs Asia.

Easy to reference, Mr & Mrs Asia is an informative read from CLSA Books for those wanting to understand the people that are helping to determine the future of this extraordinary region.