The Five Phases of E-Business, Part 1 : The Maturing of E-Marketing and E-Commerce

E-business, the application of electronic network technologies to transform business processes, is at a turning point. Having come full circle with the first two phases, e-marketing and e-commerce, e-business will soon face its third, fourth and fifth phases: e-reengineering, e-customer relationship management and e-collaboration. Before these phases arrive, e-marketing and e-commerce still have work to do as neither have fully matured yet. Too many companies still struggle with the internet and fail to use it as an effective marketing and commerce tool. This Planning Assumption addresses the major lessons learned from e-marketing and e-commerce and what companies still need to do in order to master these critical phases of e-business. In addition, you will be introduced to the future phases of e-business (listed above) and the challenging task your company will face, to understand and implement these next phases.