Vicki Lenz: Emotion Marketing Can Change Your Future -- Building Customer Loyalty

What else is there to marketing except pricing and product qualities? This LeaderChat presents a fresh marketing perspective -- emotion marketing -- by discussing this concept with the co-author of the new book, Emotion Marketing. Lenz collaborated with two Hallmark executives to write the book. Via extensive questions and answers, Lenz says that to engage in emotion marketing, you need to focus on new business elements. She also asserts that emotion marketing is the marketing of the future! Lenz also wrote The Saturn Difference: Creating Customer Loyalty In Your Company. LeaderChat is a BH SmartDoc that provides a compelling dialogue with an eminent thinker. Each LeaderChat offers a Question and Answer format which gets to the heart of a thinker's management ideas by asking how to put those ideas into action. BH SmartDocs are published by BrownHerron Publishing and are sold exclusively by Amazon.com.