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How to Segment Industrial Markets

AuthorBenson P. Shapiro, Thomas V. Bonoma
PublisherHarvard Business Review
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Book Details

Author(s)Benson P. Shapiro, Thomas V. Bonoma
PublisherHarvard Business Review
ISBN / ASINB00005REL7
ISBN-13978B00005REL7
AvailabilityAvailable for download now
Sales Rank7,787,694
MarketplaceUnited States  🇺🇸
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