Understanding Value Migration and Putting It to Work

Analyzes migration, defined by its originator Adrian Slywotzky as the mechanism by which value leaves obsolete business designs and flows into new, more effective designs. The key is anticipating the future needs of customers and overcoming institutional memory in order to adapt to those needs, enabling the company to reexamine the nature of its business before losing customers and being forced to change. Citing examples from a variety of industries where value has "migrated" from one business model to another, the article identifies how these forces can be spotted and harnessed by individuals who want to prevent detrimental shifts in value from hitting their companies.