Marlboro Friday : Branding a Product (Inside the Minds)

Marlboro Friday: Branding a Product, written by Richard Rivers (SVP Home & Personal Care, Unilever), focuses on topics such as the art of building and growing a brand, best marketing for the buck, the golden rules of marketing, the everlasting effects of the Internet and technology, public relations, advertising, the future of marketing and other important topics. This chapter features "real world intelligence" knowledge excerpts on marketing and is a great quick read summarizing the art of building a brand and the major topics currently affecting marketers. The chapter also features proven marketing strategies practiced by this executive that can be altered or adapted upon for your own business. An insider's look inside the world of marketing makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and public relations professional at any level. This chapter originally appeared in the book Inside the Minds: Leading Marketers, also published by Aspatore.