The Forest And The Trees -- A Business Parable

One often hears that someone leading a business "can't see the forest for the trees." In this business parable, John Mariotti reveals exactly what that phrase means and why it is so important. In an engaging and entertaining way, Mariotti talks about how forests (the marketplace) really work and how large trees (mighty corporations) and small trees (innovative enterprises) face storms and other distresses. Being large, as Mariotti points out, is not always advantageous. "One thing is certain," Mariotti says. "We can learn from the laws of nature and the story of the forest." He adds that markets have limits -- just as the forest does. So, what separates the "wise forester" from those who will be blown away in the first big storm? "Like trees, the competitors who can flexibly adjust will survive and prosper the longest." John L. Mariotti is an internationally known author, columnist, and speaker. He is also the author of The Shape Shifters and The Silence as well as numerous other works. This e-Doc is published by BrownHerron Publishing, with permission.