Herbert Bayer: painter, designer, architect

HERBERT BAYER: PAINTER, DESIGNER, ARCHITECT [Visual Communication, Architecture, Painting.] Alternate title in brackets as on dust jacket. Published simultaneously by Reinhold in New York and Studio Vista in London, 1967. /// Approximately 9 1/2 inches wide by 11 1/4 inches tall by 1 inch thick. /// Hardcover book bound in full blue cloth with stamped red letters and embossed design to boards; with 211 pages and over 200 color and b&w reproductions of Bayer's work as artist, architect, exhibition and industrial designer. Artwork printed in rotogravure. /// The artwork is accompanied by a short text explaining Bayer's methods and research in visual design. "A complete and chronological retrospective monograph," according to Bayer himself, "this book should be looked upon as a descriptive review of my work; not as a critical evaluation". /// CONTENTS: * introduction * preface * biography * VISUAL COMMUNICATION * graphic design * typography * exhibition design * toward a new alphabet * design analysis of five posters * on typography * basic alfabet * DESIGN FOR AN INDUSTRY * design as an expression of industry * world geo-graphic atlas * ARCHITECTURE AND ENVIRONMENTAL ART * aspen * on environment * PAINTINGS AND MURALS * listing of works * bibliography